A visual identity is a set of elements used to enhance and represent a brand's image everywhere it exists. These elements include consistent designs that help communicate the brand's message in a distinctive way. Here are some of the various components used in a visual identity:
1. Stationery
Stationery is a fundamental part of a company's visual identity. It includes:
Letterheads: This type of paper is used for official letters and correspondence. It typically includes the company logo, name, address, phone number, and email.
Business Cards: A quick way to exchange information, these typically contain the company logo, name, job title, and contact details.
Envelopes: Used with official company stationery, they carry the logo and visual identity design.
2. Calendars
Calendars are practical tools and also a way to promote the brand. They are designed with the brand’s visual identity, colors, and logo, and usually include:
Wall Calendars: These are used as promotional tools in businesses and often include images and elements related to the brand.
Desk Calendars: Smaller in size, these are typically used by employees or clients in office spaces.
3. Stickers
Stickers are a popular tool for representing a brand. They can be used in promotional campaigns or as giveaways for customers. These include:
Logo Stickers: These can be placed on products or in public spaces.
Promotional Stickers: These may contain promotional or educational messages, aiming to increase interaction with the brand.
4. Banners
Banners are an important part of advertising campaigns and are used at events and exhibitions. They include:
Outdoor Banners: These are used in public spaces such as streets and exhibitions to showcase the company logo or promotional messages.
Indoor Banners: Used at exhibitions or business spaces to showcase product features or introduce customers to the brand.
Web Banners: These are used in digital campaigns on websites or social media platforms.
5. Packaging
Packaging is a key part of visual identity, as it helps highlight the product in a unique way while reflecting the brand’s image. This includes:
Boxes: Used to package products, often designed to match the brand's visual identity.
Bags: Shopping bags or smaller bags that carry the company’s logo.
Internal Packaging: Such as wrapping paper or bubble wrap used inside boxes.
6. Websites
A website represents one of the most important elements of visual identity in the digital age. The website’s design includes the logo, colors, fonts, and overall design that reflect the brand’s vision and values.
7. Advertisements
Advertisements are an essential part of visual identity and help increase brand presence. These include:
Print Ads: Such as in newspapers and magazines, containing the logo and designs consistent with the visual identity.
Digital Ads: Such as online ads or social media campaigns that integrate the brand’s visual elements.
8. Signs
Signs are used to indicate stores or company locations. These include:
Indoor Signs: Help customers navigate inside a store or institution.
Outdoor Signs: Used to point out stores or offices from the outside.
9. Apparel
Apparel with the company logo or designs related to the brand is also part of the visual identity. This includes:
T-shirts and Hoodies: Worn by employees or distributed as promotional products.
Hats and Scarves: Items that may carry the company’s logo.
10. Promotional Videos
Videos are a powerful way to represent a brand’s visual identity, as they integrate the logo, colors, and music associated with the brand within promotional videos.
11. Promotional Materials
These materials are used in promotional campaigns or giveaways for customers, such as:
Pens: With the company logo.
Mugs: Featuring the brand’s visual design.
Scarves: Often displaying the brand’s logo and colors.
12. Photography & Imagery
Carefully selected images play an important role in visual identity, enhancing the visual experience for customers. This includes product photography, team photos, or promotional images that represent the company’s values.