A combined logo is a design that integrates both text (logotype) and a graphic symbol (logo symbol). This type of logo offers great flexibility as both elements can be used together or separately. Typically, the text is the brand or company name, while the symbol reflects the brand’s activity or values. For example, a logo may feature the company name written in a unique font alongside a symbol or image representing the company or its product.
One of the key advantages of this type of logo is that it makes the brand easily recognizable by combining both textual and symbolic elements. Additionally, consumers can more easily remember the logo when the symbol appears alongside the text. This type of logo is ideal for companies that want to create a strong and clear visual identity.
An emblem logo is a type of logo that includes a detailed, intricate design typically in the form of a shield or a badge, with text inside the symbol itself. These logos are often used by schools, sports teams, government organizations, and companies with a traditional or historical theme. The advantage of this type of logo is that it conveys a sense of formality and seriousness, and is commonly used in communities that prefer strong institutional identity.
Emblem logos are perfect for organizations that want to project a trustworthy and serious image, as they convey a classic and historical feel that enhances institutional strength.
An abstract logo is one that relies on geometric shapes or designs that don't represent anything specific or physical but instead reflect an idea or concept. This type of logo doesn’t rely on clear or traditional symbols, giving the brand the opportunity to create a unique identity. These logos are commonly used by companies that wish to convey a particular idea or unconventional concept. For example, the "PEPSI" logo features an abstract geometric shape.
Abstract logos are ideal for brands looking to stand out and innovate, as the abstract design can spark the viewer's imagination and evoke a sense of novelty and creativity.
A symbol logo is one that depends solely on a graphic symbol or image, with no text. These logos represent an idea or concept through a simple symbol, which may visually represent a product or service. This type of logo relies on simplicity and clarity to ensure it is easily understood. A famous example of this is the "Apple" logo, which is a simple apple symbol.
A symbol logo is perfect for companies that want a visually strong identity that directly represents their products or services without the need for text.
A logotype is a type of logo that relies entirely on text to represent the brand. In this type of logo, no images or graphics are used, just a unique font that distinguishes the brand. This type of logo is known for its clarity and simplicity. Well-known examples include logos like "VISA" and "NETFLIX".
Logotypes are powerful in creating a strong and memorable identity when designed well, and they are ideal for brands that want their name to be the most prominent feature.
A monogram logo is a type of logo that uses the initials of a brand or company’s name to create a simple, yet powerful design. In this type of logo, the initials are arranged in an artistic manner to create a balanced and distinctive design. Examples include logos like "SP" and "H&M".
Monograms are widely used by larger companies that want to project a professional and powerful image. This type of logo helps make the brand name simple and easy to remember.
Typography logos are those that use typography in an innovative way to represent a brand. In this type of logo, the typeface is the main distinguishing feature of the visual identity of the brand. Often, a custom or unique font is used to make the logo stand out. Famous examples of typography-based logos include Disney and FedEx.
Typography is an effective way to give a brand a strong visual identity, as the right font can reflect the personality or industry of the brand.
An illustration logo is one that relies on a hand-drawn or digitally created illustration. These illustrations can range from simple to intricate and usually represent a product or service in a creative way. A good example of this is the Ben & Jerry's logo, which includes playful, hand-drawn illustrations that reflect the company’s brand.
Illustration logos provide a personal and lively feel for a brand, making them ideal for companies that want to emphasize creativity and fun in their visual identity.